BMW’s campaign for the new iX3 marks a bold statement — the beginning of a new era for the brand. The tagline says it all: “The first of a new era.” This is more than just an electric SUV; it’s a signal of where BMW is heading — electric mobility, digital innovation, sustainability, and a re-imagined meaning of “Sheer Driving Pleasure.”
The First of a New Era | Introducing the New BMW iX3. 3
Creative Team
The campaign was developed by Jung von Matt, one of Europe’s leading creative agencies, with production by Tempomedia. The visual refresh and brand design were handled by BECC Agency in Munich, with photography by Alex Rank.
The Story
The hero film takes us on a cinematic journey through BMW’s history, bringing back iconic models like the 1800, M1, 3 Series, X5, and i8. In a symbolic homecoming, they converge at BMW headquarters to witness the birth of the new iX3 — a powerful metaphor for evolution and continuity.
Alongside the main brand film, ten product shorts and social-first videos showcase the car’s design, technology, and driving experience, ensuring the story resonates across every touchpoint, from TV to digital platforms.
The Car
The new iX3 boasts an impressive all-electric range of up to 805 km, a completely redesigned minimalist interior, and the new Panoramic iDrive interface powered by the high-performance “Heart of Joy” control unit. It’s designed to be both a driver’s car and a glimpse of BMW’s electric future.
Key Insight
This campaign is less about actors or celebrities and more about BMW’s heritage and the cars themselves. The cast is the brand’s history — each model playing its part in welcoming the next generation.
