Introducing New Pure Color Envy Paint-On Liquid LipColor

Take a trip to sunny Los Angeles with Estée Lauder spokesmodels Joan Smalls, Carolyn Murphy, Fei Fei Sun and Hilary Rhoda as they try out our latest lip innovation: Pure Color Envy Paint-On Liquid LipColor.

Full coverage and full of attitude, this is next-level lip service that takes you where lipstick never dared to go. It comes in 3 luxe finishes—matte, metallic and vinyl—so you can paint on, pour on and play on to achieve

SHOP THE SHADES: Joan wears Burnt Raisin + Naked Ambition: Carolyn wears Scream Sexy: Fei Fei wears Liquid Desire: Hilary wears Juiced Up + Controversial: SHOP THE FULL COLLECTION:

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