The campaign by BBH London sees TV characters (and Usain Bolt) dancing to a Missy Elliott track to highlight the Virgin TV V6 box
Virgin TV is kicking off 2018 in style with a spectacular new campaign celebrating the incredible variety of programming on its most advanced set-top box, the Virgin TV V6.
The campaign, created by BBH London, features popular characters inspired by some of the hottest shows enjoyed on Virgin TV coming together and dancing inside a V6 box.
Airing from New Year’s Day, the fast-paced 60” spot sees Chase, Skye and Marshall from kids’ favourite ‘Paw Patrol’ and characters based on other hit TV shows moving to the beat of Missy Elliott’s track ‘We Run This’.
