Dance Spectacular for Virgin TV V6 box

The campaign by BBH London sees TV characters (and Usain Bolt) dancing to a Missy Elliott track to highlight the Virgin TV V6 box
Virgin TV is kicking off 2018 in style with a spectacular new campaign celebrating the incredible variety of programming on its most advanced set-top box, the Virgin TV V6.
The campaign, created by BBH London, features popular characters inspired by some of the hottest shows enjoyed on Virgin TV coming together and dancing inside a V6 box.
Airing from New Year’s Day, the fast-paced 60” spot sees Chase, Skye and Marshall from kids’ favourite ‘Paw Patrol’ and characters based on other hit TV shows moving to the beat of Missy Elliott’s track ‘We Run This’.
  • Senior Campaign Manager: Sophie Buxton
  • Director of Brand Communications: Lloyd Page
  • Advertising Manager: Will Coltman
  • Advertiser: Virgin Media
  • Head of Advertising: Amy Gilbert
  • Chief Marketing Officer: Kerris Bright
Creative Agency
  • Social Creative: Sara Watson and Jennifer Ashton
  • Producer: Charlie Dodd
  • Print Producer: Sarah Knight
  • Photographer: Finlay Mackay
  • Head of Social: Ben Shaw
  • Digital Designer: June Frangue
  • Creative Directors: Ian Heartfield and Hamish Pinnell
  • Assistant Producer: Nnena Nwakodo (film), Mercedes Januszczak (print)
  • Account Manager: Jazz Powell
  • Account Director: Emma Johnston-Donne, Brooke Hannan
  • Strategist: Ed Kurland
  • Creatives: Sara Watson and Pablo Gonzalez de la Pena
  • Creative Agency: BBH London
Music and Sound
  • Audio Post Production: 750mph
  • Edit Company: Marshall Street Editors
Post Production / VFX
  • Post Production House: The Mill
Production Company
  • Production Company: Sonny
  • Producer: Alicia Richards
  • Executive Producer: Helen Kenny
  • DOP: Marcel Zyskind
  • Director: Fredrik Bond
  • Choreographer: Aaron Sillis
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