Duracell | Star Wars • The Last Jedi | Battle the dark side with BB-8 and your lightsaber toy

Duracell brings your Star Wars toys to life. We’ve teamed up with Star Wars • The Last Jedi to show how Duracell’s long-lasting power enables your BB-8 and lightsabre toy to perform at it’s best for longer.

The battery brand’s sale to Warren Buffett’s Berkshire Hathaway in 2016 gave it the opportunity to rethink how it approaches marketing from a mono-brand perspective.

Marketing Week