Let’s celebrate the little acts of kindness that happen every day, just because. There are a glass and a half in everyone. #glassandahalf
Cadbury is getting rid of its ‘Free the Joy’ campaign and will instead focus its marketing on the founding principles of the brand and its founder, philanthropist John Cadbury, by showing moments of “kindness and generosity”.
Behind the scenes on VCCP’s new Cadbury campaign
Campaign joined Cadbury and VCCP in Glasgow to witness the production of their new campaign and spoke to global brand director Ben Wicks about how the chocolate brand plans to reclaim its place in the nation’s heart.