Gucci

For Gucci Prêt-À-Porter, Alessandro Michele was inspired by reportage imagery of a scene established as an industry cliché: designers and their models acting out the seasonal ritual of fittings,

Presenting the video campaign for Gucci Mémoire d’une Odeur, the universal fragrance by Alessandro Michele depicting a free-spirited family, who embrace life without inhibitions, making memories together.

A look at the new Gucci Eyewear campaign by Glen Luchford featuring designs from the Spring Summer 2017 collection by Alessandro Michele.

Inspired by journeys to exotic lands, the new Gucci Oud fragrance features an inventive blend of traditional Eastern ingredients. Natural oud is tempered with pear, raspberry and saffron along with other evocative essences for..

Presenting a video on the ingredients inside the new men’s fragrance Gucci Guilty Absolute. The new scent created by Alessandro Michele and master perfumer Alberto Morillas features wood and leather notes.

Looking at the women’s and men’s fashion show by Alessandro Michele. Revealed in the multiple influences was a shoulder bag printed with Guccy in SEGA's font style, the entertainment and arcade game company popular in the 80s.

“I wanted a rich white floral fragrance, a courageous scent that transports you to a vast garden filled with many flowers and plants, a bouquet of abundance. The garden is as beautiful as women are; colourful, wild, diverse,