Gucci Bloom: The Campaign Film

“I wanted a rich white floral fragrance, a courageous scent that transports you to a vast garden filled with many flowers and plants, a bouquet of abundance. The garden is as beautiful as women are; colourful, wild, diverse, where there is everything,” Alessandro Michele. Presenting the Gucci Bloom film campaign, directed by Glen Luchford and starring Dakota Johnson, Hari Nef and Petra Collins.